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Rewind draws inspiration from the past, not merely with nostalgia, but as a tribute to the stories that have shaped Italian culture since the 1980s and 1990s.
Introducing a fresh eyewear collection featuring iconic, retro-inspired shapes, Rewind avoids predictable references to the past. Instead, it extracts lessons in design and emotion from that era, infusing them into the content and designs of its models.
The collection pays homage to the 1990s, reinterpreting iconic forms of Italian culture and the Made in Italy aesthetic through a contemporary lens. Classic havana tones, reminiscent of that era, dominate, complemented by vibrant crystals, pearls, and pastel colors ranging from blue to red, green to caramel. These elements not only infuse vigor into the models but also bring them closer to a modern aesthetic.
Inspired by the passage of time, the names of the models evoke the imagery of mechanically rewinding a tape of images or sounds. This concept sparks poetic and imaginative visions, inviting each individual to weave their own memories into the narrative.